Quote by Ariely, Dan
"Identity is not fixed; it's something we construct through our choices."
More from Ariely, Dan
"The way to stop financial aids from being misused is to give people money in a way that is not susceptible to cheating."
"We are not rational creatures - we are irrational creatures who want to believe we are rational."
"The more expensive the placebo, the more effective it is."
"Self-control is like a muscle. The more you exercise it, the stronger it gets."