Sunk costs fallacy: we throw good money after bad because we... - Thaler, Richard

This quote is attributed to Thaler, Richard.

"Sunk costs fallacy: we throw good money after bad because we've already invested so much. This is emotionally rational but economically foolish."

Thaler, Richard Money

Behavioral Economist American Born 1945 (age 81)

More from Thaler, Richard

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

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