The way you present options changes what people choose. This... - Thaler, Richard

This quote is attributed to Thaler, Richard.

"The way you present options changes what people choose. This is neither neutral nor sneaky - it's reality."

Thaler, Richard Truth

Behavioral Economist American Born 1945 (age 81)

More from Thaler, Richard

"People are not always rational. We make systematic mistakes."

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"Humans are not the perfectly rational agents that standard economic theory assumes."

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