The peak-end rule: we remember experiences based on their pe... - Thaler, Richard

This quote is attributed to Thaler, Richard.

"The peak-end rule: we remember experiences based on their peak moment and how they ended, not their average."

Thaler, Richard Life

Behavioral Economist American Born 1945 (age 81)

More from Thaler, Richard

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"Life is meant to be lived with passion."

"Life is what happens when you're busy making other plans."

"Life is a journey, not a destination."

"Life's too short for regrets."