Social proof is incredibly influential. We look to others to... - Thaler, Richard

This quote is attributed to Thaler, Richard.

"Social proof is incredibly influential. We look to others to determine what is normal and acceptable."

Thaler, Richard Relationships

Behavioral Economist American Born 1945 (age 81)

More from Thaler, Richard

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"The key to a happy marriage is communication."

"Marriage is about compromise and understanding."

"Life's greatest treasures are relationships."

"Trust is a luxury I can't afford."