Fairness matters to people, even when it's irrational. We wi... - Thaler, Richard

This quote is attributed to Thaler, Richard.

"Fairness matters to people, even when it's irrational. We will sacrifice money to punish unfair behavior."

Thaler, Richard Justice

Behavioral Economist American Born 1945 (age 81)

More from Thaler, Richard

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"Justice must always prevail."

"You think I'm just some animal?"

"Fighting for what's right never gets easier."

"Justice is worth fighting for."