The best way to change behavior is often to change the envir... - Thaler, Richard

This quote is attributed to Thaler, Richard.

"The best way to change behavior is often to change the environment, not the incentives."

Thaler, Richard Change

Behavioral Economist American Born 1945 (age 81)

More from Thaler, Richard

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"Change brings new opportunities."

"Every day is a new opportunity."

"Healing doesn't mean forgetting."

"You either get better or you get bitter."