The small stuff matters. Details that seem trivial can have ... - Thaler, Richard

This quote is attributed to Thaler, Richard.

"The small stuff matters. Details that seem trivial can have outsized effects on behavior and outcomes."

Thaler, Richard Success

Behavioral Economist American Born 1945 (age 81)

More from Thaler, Richard

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"Success comes to those who never give up."

"Success is measured by happiness, not money."

"You make your own luck in this world."

"You have to be organized to be successful in anything."