We tend to underestimate the pleasure of simple things and o... - Thaler, Richard

This quote is attributed to Thaler, Richard.

"We tend to underestimate the pleasure of simple things and overestimate the pleasure of complex ones."

Thaler, Richard Happiness

Behavioral Economist American Born 1945 (age 81)

More from Thaler, Richard

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"Babalú!"

"My greatest joy is making people smile."

"Laughter and love make a home."

"The best things in life are free."