Quote by Thaler, Richard

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"When life gives you lemons, make something beautiful."

"Creativity knows no bounds."

"Creativity is the expression of the soul."

"I'm making this up as I go."