The power of habit is immense. Once established, habitual be... - Thaler, Richard

This quote is attributed to Thaler, Richard.

"The power of habit is immense. Once established, habitual behavior persists with minimal conscious effort."

Thaler, Richard Perseverance

Behavioral Economist American Born 1945 (age 81)

More from Thaler, Richard

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"Perseverance is the key to success."

"Don't give up on what you believe in."

"I've been through worse."

"You learn to live with the pain."