Quote by Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"We are not rational maximizers of our own utility."

"I'm not angry, I'm just disappointed."

"The best things in life are free."

"You can't have everything in life, but you can have what matters most."

"A woman's intuition is rarely wrong."