The most important thing to realize is that we are all irrat... - Richard Thaler

"The most important thing to realize is that we are all irrational some of the time."

Richard Thaler

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"Behavioral economics is the study of human choice."

"We are not rational maximizers of our own utility."