Quote by Leon Festinger
"Social influence works not through force, but through our desire to understand ourselves and our world."
"Social influence works not through force, but through our desire to understand ourselves and our world."
"The mind tries to maintain consistency between its various cognitions."
"If a man is told he will dislike a new gadget, he will actually find his first experience with it more unpleasant than would otherwise be the case."
"Cognitive dissonance is when your actions don't match your beliefs."
"People tend to seek out information that confirms what they already believe."