Quote by Leon Festinger
"Every choice we make becomes part of our identity and future choices."
"Every choice we make becomes part of our identity and future choices."
"The mind tries to maintain consistency between its various cognitions."
"If a man is told he will dislike a new gadget, he will actually find his first experience with it more unpleasant than would otherwise be the case."
"Cognitive dissonance is when your actions don't match your beliefs."
"People tend to seek out information that confirms what they already believe."