The company exists to serve its customers, not itself. - Soichiro Honda

"The company exists to serve its customers, not itself."

Soichiro Honda Wisdom

Automobile Founder Japanese 1906–1991

More from Soichiro Honda

"Success is 99% not quitting."

"Dream big and dare to fail."

"The joy of life is found in the struggle itself."

"What has been done easily is done quickly."

"I'm not angry, I'm just disappointed."

"The best things in life are free."

"You can't have everything in life, but you can have what matters most."

"A woman's intuition is rarely wrong."