Heritage and history give brands their power; they provide a... - Bernard Arnault

"Heritage and history give brands their power; they provide authenticity in a world of fakes."

Bernard Arnault History

Luxury Goods Magnate French Born 1949 (age 77)

More from Bernard Arnault

"Luxury must be comfortable, otherwise it is not luxury."

"I have always believed that luxury must be comfortable, otherwise it is not luxury."

"The appetite comes with eating, but the thirst goes away with drinking."

"I think that in luxury, quality is the most important thing."

"I've seen a lot of things in my time."

"That's how we archaeologists tell time."

"We must learn from history or be doomed to repeat it."

"Every artifact tells a story."