We invest in brands because we believe in the power of stori... - Bernard Arnault

"We invest in brands because we believe in the power of stories well told."

Bernard Arnault Creativity

Luxury Goods Magnate French Born 1949 (age 77)

More from Bernard Arnault

"Luxury must be comfortable, otherwise it is not luxury."

"I have always believed that luxury must be comfortable, otherwise it is not luxury."

"The appetite comes with eating, but the thirst goes away with drinking."

"I think that in luxury, quality is the most important thing."

"When life gives you lemons, make something beautiful."

"Creativity knows no bounds."

"Creativity is the expression of the soul."

"I'm making this up as I go."