A brand is a promise; breaking it once damages trust forever... - Bernard Arnault

"A brand is a promise; breaking it once damages trust forever."

Bernard Arnault Truth

Luxury Goods Magnate French Born 1949 (age 77)

More from Bernard Arnault

"Luxury must be comfortable, otherwise it is not luxury."

"I have always believed that luxury must be comfortable, otherwise it is not luxury."

"The appetite comes with eating, but the thirst goes away with drinking."

"I think that in luxury, quality is the most important thing."

"Lucy, you got some 'splainin' to do!"

"You must always be honest with the people you love."

"Truth always comes out in the end."

"Honesty is always the best policy."