You must understand that luxury is not about price, it's abo... - Bernard Arnault

This quote is attributed to Bernard Arnault.

"You must understand that luxury is not about price, it's about rarity and exclusivity."

Bernard Arnault Money

Luxury Goods Magnate French Born 1949 (age 77)

More from Bernard Arnault

"Luxury must be comfortable, otherwise it is not luxury."

"I have always believed that luxury must be comfortable, otherwise it is not luxury."

"The appetite comes with eating, but the thirst goes away with drinking."

"I think that in luxury, quality is the most important thing."

"Money is important, but it's not everything"

"Money doesn't buy happiness, but it buys things that make you forget you're unhappy."

"Money isn't everything."

"Money is meaningless without purpose."