Every brand has a story; make sure yours is authentic. - Bernard Arnault

"Every brand has a story; make sure yours is authentic."

Bernard Arnault Literature

Luxury Goods Magnate French Born 1949 (age 77)

More from Bernard Arnault

"Luxury must be comfortable, otherwise it is not luxury."

"I have always believed that luxury must be comfortable, otherwise it is not luxury."

"The appetite comes with eating, but the thirst goes away with drinking."

"I think that in luxury, quality is the most important thing."

"The pen is mightier than the sword."

"Literature opens the mind to new worlds"

"The interesting thing about books is that they're made of words."

"Literature captures the essence of what it means to be human."