Who said "A brand is not just a logo; it is a promise to the customer."?

This quote is attributed to Bernard Arnault.

A brand is not just a logo; it is a promise to the customer. - Bernard Arnault

"A brand is not just a logo; it is a promise to the customer."

Bernard Arnault Relationships

Luxury Goods Magnate French Born 1949 (age 77)

"Luxury must be comfortable, otherwise it is not luxury."

"I have always believed that luxury must be comfortable, otherwise it is not luxury."

"The appetite comes with eating, but the thirst goes away with drinking."

"I think that in luxury, quality is the most important thing."

"The key to a happy marriage is communication."

"Marriage is about compromise and understanding."

"Life's greatest treasures are relationships."

"Trust is a luxury I can't afford."