Akio Morita

"The most important mission for a business is for the customer to trust you."

"Our mission is to advance and enrich people's lives through technology."

"You have to assume responsibility for carrying out your own life."

"Don't be afraid to make a mistake. But make sure you don't make the same mistake twice."

"Ideas are like newborn babies - they are so beautiful."

"The customer's perception is your reality."

"Business should be fun. If it's not fun, you're wasting your life."

"Quality is best when it is invisible."

"If you adopt the right attitude, a negative experience can become a positive one."

"Motivation is like food for the brain. You cannot live on hope alone."

"A drop of sweat is more valuable than a tear."

"Creativity is the engine of commerce."

"You never can tell when a seemingly bad experience might lead to a great opportunity."

"We are satisfied with our success only when we are doing something for others."

"The past cannot be changed. The future is yet in your power."

"Our pledge is to keep challenging and exploring the future."

"Don't just accept the status quo. Believe you can change and improve it."

"Make products that customers want to use, not what they can afford."

"Education is the most powerful weapon which you can use to change the world."

"We should not follow rules blindly. But we must understand what can and cannot be done."

"A successful business is one that meets the real needs of the customer."

"A satisfied customer is the best business strategy of all."

"You have to make the right choice at the right time."

"Youth is the only insurance policy available to all."

"The business world respects those who deliver."

"We believe that if you want to achieve something, you must never give up."

"Companies should exist for a social purpose."

"Freedom is the foundation of all achievements."

"The heart of our business is respect for people."

"Don't follow the path. Make the path and leave a trail."