B.F. Skinner

"The only way to deal with an unfree world is to become so absolutely free that very existence of such a world is a form of rebellion."

"Creativity is just connecting things."

"The problem is that we are trying to change behavior using ancient technology."

"One cannot have a science of behavior if one admits that the mind is not subject to natural laws."

"What is love except another name for the use of positive reinforcement?"

"The extent to which a person is happy or unhappy depends upon the extent to which his environment is arranged for him."

"Freedom is not something given, it is something that must be created through behavior."

"We should stop trying to teach people and start arranging the world so they learn."

"A failure is not always a mistake, it may simply be the best one can do under the circumstances."

"The feeling of freedom becomes less important when the feeling is at odds with the facts."

"Morality is not something imposed upon society but something generated by society."

"Time is the most precious resource we have, yet we spend it as though it were infinite."

"In the long run, the world runs on individuals pursuing their separate interests."

"Superstition is a kind of implicit faith."

"The mind is part of the body and must be understood as such."

"Generosity is a learned behavior, shaped by the environment and reinforced by social approval."

"We invented writing to remember things we cannot otherwise remember."

"The person you are becoming is based upon the reinforcements you receive daily."

"Punishment is a way of saying 'do not do this,' but it does not say what to do instead."

"Self-knowledge means knowing what one can do and what one is likely to do under various circumstances."

"We are always looking for the person who is going to save us, but that is not the answer."

"The emphasis on the individual rather than society has led to many of our problems."

"What is the self? It is too late to ask. We have already done it."

"The most important thing is to arrange the world so that people will behave in ways we want them to behave."

"Good things happen when you arrange your environment properly."

"Memory is reconstructive, not reproductive."

"We underestimate the power of incremental change."

"The problem of self-control is an old one, but solutions are usually wrong."

"Art is what happens when we pay attention to the world."

"Dreams are not prophecies, they are just neural activity."