B.F. Skinner

"The most powerful reinforcer is the approval of one's peers."

"Human nature is not the cause of human behavior; environment is."

"The fear of dying is the fear of not having lived."

"Work should be something that brings fulfillment, not just income."

"Patience is simply the understanding that things take time."

"Beauty is in the eye of the beholder, but the eye can be trained."

"Solitude is not loneliness if one's mind is well furnished."

"The greatest discovery of my generation is that human beings can change their behavior by changing their minds."

"We are what we repeatedly do; excellence is not an act but a habit."

"Adventure is what happens when plans go awry."

"Imagination is more important than knowledge because knowledge is limited to what we already know."

"Money is a form of feedback, nothing more and nothing less."

"Health is not just the absence of disease; it is the positive reinforcement of wellness."

"History is written by those who understand how to shape behavior."

"Music is organized sound and organized silence."

"War is what happens when communication breaks down."

"Leadership is the art of getting people to want to do what you believe should be done."

"Power is not something you have; it is something you do."

"Strength comes not from resistance but from understanding."

"Fear is often a learned response that can be unlearned."

"Hope is not a strategy; it is a feeling that follows productive action."

"Gratitude is the most underrated behavioral reinforcer in modern society."

"Family relationships are shaped by the contingencies of reinforcement within the home."

"Friendship is based on mutual positive reinforcement over time."

"Literature shows us how people have arranged their lives, for better or worse."

"Peace comes from understanding the causes of conflict and removing them."

"Nature operates on principles we are only beginning to understand."

"The contingency of reinforcement is the fundamental law of behavior."

"What you measure shapes what you value."

"The future is not determined; it is constructed by present behavior."