James Cash Penney

"The world is full of people waiting for their ship to come in when the tide went out years ago."

"I have never found it necessary to compromise my principles for profit."

"The best time to plant a tree was 20 years ago; the second best time is now."

"A man's true wealth is his relationships."

"The greatest battles are fought in the human heart."

"I believe that every man has the capacity to be great if he will but apply himself."

"The man who has a why can endure almost any how."

"Success is not measured in dollars alone, but in the lives you touch."

"The world needs builders, not breakers."

"I have always held that the customer is never wrong, but sometimes the customer is not right."

"The greatest discovery of my age is that a man can alter his life by altering his attitude."

"The man who has no money is poor, but the man who has nothing but money is poorer still."

"Great businesses are built on great dreams and the courage to pursue them relentlessly."

"I would rather see a sermon than hear one any day; I would rather one should walk with me than merely tell the way."

"The test of a first-rate business is not how much profit it makes, but how it treats those who depend on it."

"Success is not final, and failure is not fatal unless we allow it to become so through surrender."

"Every day brings new opportunities for those with eyes to see and hearts to embrace them."

"A man is not truly alive until he has found something worth dying for."

"The highest form of success is service to others rendered with integrity and genuine care."

"Patience is not passive waiting but active trust in the unfolding of destiny."

"I believe that thrift is essential to well-ordered living, and waste is a sin against nature itself."

"The measure of a man's character is what he would do if he knew he would never be found out."

"Love for humanity must be the foundation of all great enterprise and noble endeavor."

"Knowledge without application is like a book never opened; it remains locked away from the world."

"Time is the currency of life, and to waste it is to squander the greatest gift we possess."

"In every setback lies the seed of an equal or greater opportunity for growth."

"The strength of a chain is measured not by its strongest link but by how we treat its weakest."

"Fear is merely the price we pay for having dreams worth achieving."

"I have always believed that the best investment is in people and their potential."

"True freedom is not the absence of responsibility but the privilege of bearing it well."