James Cash Penney

"The real worth of a man is what remains after all external success has been stripped away."

"Health and strength are the foundation of all success."

"Comfort and prosperity have never enriched the world as much as struggle and hardship."

"The habit of saving is itself an education."

"I have never hesitated to take risks, but they are calculated risks."

"The measure of a man's life is not its duration, but its donation."

"Great prosperity has always been followed by great catastrophe."

"To live for yourself alone is to live a very small life."

"The business of America is business, but the business of business should be humanity."

"Disappointment is always the result of unmet expectations."

"The man who is afraid takes counsel of his fear."

"Service to humanity must be the ultimate goal of all endeavor."

"I never ask a man to do anything I wouldn't do myself."

"The future belongs to the diligent."

"Quality is the best business policy, and it always returns a dividend."

"I have always stood for the proposition that business ought to be honest."

"The man who never reads is not superior to the man who cannot read."

"In everything we do, we must consider our obligation to the next generation."

"Ambition is the first step toward achievement."

"The world does not owe any man a living, but it does owe him an opportunity."

"Penury of purse is a poor penalty for poverty of principle."

"The moment you feel the need to tightly clutch your ideas, you know you have a bad idea."

"I believe that the most important single thing that any American can do is to assume personal responsibility."

"The retailer of today must have a vision of tomorrow."

"Every setback is a setup for a comeback."

"The voice of conscience is still the most powerful voice in the world."

"A man cannot become a genuine leader until he has learned to say no."

"The greatest pleasures in life come from doing good for others."

"I have never wanted to be rich; I have wanted to be useful."

"The man who gives up is the man who fails."