James Cash Penney

"Your greatest asset is your word; protect it with your life."

"The real measure of your success is the legacy you leave behind."

"Stay true to your principles, even when it costs you money."

"The purpose of business is to serve humanity, not to exploit it."

"Every sunrise brings new opportunities; seize them."

"In the end, we will remember not the words of our enemies, but the silence of our friends."

"True strength is found not in domination, but in service."

"The man who plants trees is the man who truly believes in the future."

"The man who never made a mistake never tried anything new."

"Great things are done by great men, and great men are those who have decided that life consists of continuous growth."

"Unless you are willing to drench yourself in your work beyond the capacity of the average man, you are just not cut out for positions at the top."

"A business that makes nothing but money is a poor business."

"The man with the greatest reputation in the country is the man who has never done anything wrong - the man who has done nothing at all."

"Trade is the great civilizer. We exchange ideas when we exchange goods."

"When we stop trying, we stop living."

"I am not interested in just making money. I want to build something that will endure for generations."

"The Golden Rule will always work in business. Treat others as you wish to be treated."

"Success is not final, and failure is not fatal. It is the will to continue that counts."

"To assume that a child must fail before he can succeed is to take a counsel of despair."

"The employer who wins is the one who pays the best wages."

"Memory is the treasury and guardian of all things."

"Real loyalty is a two-way street. You cannot expect it if you do not give it."

"I have always believed that honesty is the foundation of all good business."

"Whatever you do in life, do it with conviction and purpose."

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind and still retain the ability to function."

"Life is service. We are born to help one another."

"It is far better to give work than to give alms."

"The man who builds castles in the air builds nothing but air."

"Prosperity depends more upon our exertions than upon external circumstances."

"I believe in the intelligence of the average man and woman."