James Cash Penney

"Do not allow one unhappy experience to override the possibility of a total satisfactory experience."

"The real measure of your wealth is how much you'd be worth if you lost all your money."

"Every day is a fresh beginning; take it and make it the framework of a new and complete success."

"The future depends on what you do today."

"I believe that each of us has a capacity to serve the other."

"Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly."

"Remember always that the composer of the music of your life is yourself."

"The best investment is in the tools of one's own trade."

"Wealth consists not in having great possessions, but in having few wants and many friends."

"Every worthy cause is worth the effort and the sacrifice it may entail."

"I am not interested in the stock market, but in the market of human souls."

"The most important thing is to establish the thought in the minds of the people."

"Success is only meaningful if you can enjoy it with those you love."

"A business is built on a foundation of happiness and love for your fellow man."

"The real truth is that you are not separated from God; you are separated only by your consciousness."

"Believe and act as if it were impossible to fail."

"The greatest power known to man is the power of thought."

"A life without purpose is a life without meaning."

"To give one's self permission to succeed is the first step in the journey to success."

"I have always believed that honesty is the best policy."

"The test of a real friendship is mutual acknowledgment of faults."

"Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon must inevitably come to pass."

"Leadership is the art of getting others to do what you want them to do because they want to do it."

"The men who build the future are those who know that greater things are still to come."

"I have made it my practice to buy my own goods in preference to ordering them."

"The mind is like a garden; it can be cultivated or left to grow wild."

"Never allow setbacks to discourage you from pursuing your dreams."

"Integrity is not something which can be learned; it must be lived."

"The greatest teacher is experience; the greatest textbook is failure."

"Do unto others as you would have them do unto you—this is the golden rule of business."