Jeff Bezos

"Your brand is what people say about you when you're not in the room."

"If you never fail, you're not trying hard enough."

"We are willing to be misunderstood for long periods."

"The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."

"I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying."

"Life's too short to hang out with people who don't believe in you."

"Invention requires a long-term willingness to be misunderstood."

"We see our customers as invited guests to a party, and we are the hosts."

"Obsess over customers, not competitors."

"The common question that gets asked in business is, 'why?' That's a good question, but I want to ask a different one: 'why not?'"

"One of the things that I hope I'm good at is not letting my ego get in the way of the truth."

"I wanted to be an inventor, and I still do."

"What we lack is patience."

"I think that's the difference between intrinsically dogmatic people and people who are pragmatists."

"Failure comes part and parcel with innovation."

"You have to allow for serendipity."

"The only way to discover the limits of the possible is to go beyond them into the impossible."

"I want to be a good employer. I want to make sure my employees are healthy and happy."

"A company shouldn't get addicted to being shiny, because shiny doesn't last."

"You've got to be willing to make long-term investments."

"Our vision is to be Earth's most customer-centric company."

"Focus on the customer and all else will follow."

"Things rarely go as planned."

"I wanted to invent something new."

"Standing on the shoulders of giants."

"You can't protect something that you're not paying attention to."

"I think that's one of the magical things about this medium."

"The benefit of low prices is powerful for customers."

"Work hard, have fun, make history."

"I think frugality drives innovation."