Jeff Bezos

"Customers are always beautifully, wonderfully dissatisfied."

"It's not an experiment if you know it's going to work."

"We've had three big ideas at Amazon that we've stuck with for 18 years."

"The most important single thing is to focus obsessively on the customer."

"I think there are always doors that mysteriously open."

"We want to be a language."

"I believe you have to be willing to be misunderstood if you're going to innovate."

"Passion is very important to me."

"If you really want to invent, you have to be willing to fail."

"The most dangerous thing in the world is the rearview mirror."

"You need to have a vision for where you want to go."

"I love this business."

"People who are right a lot listen a lot."

"Being right a lot is about saying no."

"I wanted to hedge my bets on the Internet."

"It's a very important principle to me that the way you gain trust is that you earn it over time."

"There's a level of ingenuity involved when you're not well resourced."

"We are geniuses - my customers are geniuses."

"Don't try to be someone else."

"You can work long, hard, or smart, but at Amazon you can't choose just two."

"I don't believe you have to be the biggest to be the best."

"Every morning I wake up terrified, not of competition, but of not innovating fast enough."

"We've had three big ideas and we've stuck with them for 18 years."

"I make mistakes all the time."

"If you are not stubborn, you will give up on experiments too soon."

"The key is that we do the hard work to make it simple."

"One of my biggest fears is that I will die having never read all the books I want to read."

"You can't fake customer obsession."

"I very frequently get the question: 'what's the secret to success?' I think people are often surprised when I say that it's pretty simple and it has a lot to do with 'down to earth.'"

"We just have to keep working."