Jeff Bezos

"We've tried to do too much with too little."

"Disappointment can be a gift."

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."

"Your brand is what people say about you when you're not in the room."

"I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying."

"The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."

"If you never fail, you're not trying hard enough."

"Work hard, have fun, and make history."

"One of the things that really separates successful entrepreneurs from the rest is resourcefulness."

"We want to be Earth's most customer-centric company, where people can find and discover anything they want to buy online."

"The people who are crazy enough to think they can change the world, are the ones that do."

"If you decide that you're going to do only the things you know are going to work, you're leaving a lot of opportunity on the table."

"Invention requires a willingness to fail."

"I wanted to invent something so I picked e-commerce as the area."

"You cannot protect yourself from sadness without protecting yourself from happiness."

"We should all aspire to do something in our lives that will outlive us."

"The smartest people are always reading."

"People who are builders, those people inventing things, those people pushing the world forward, they're always going to be important."

"Obsess over your customers, not your competitors."

"What we lack in talent, we can make up for in effort."

"Your time is limited, so don't waste it living someone else's life."

"I think frugality drives innovation, just like other constraints do."

"The only way to discover the limits of the possible is to go beyond them into the impossible."

"There will be critics, and you have to have thick skin."

"If you're competitor-focused, you have to keep changing what you're doing, but if you're customer-focused you can hold the same vision for decades."

"We're willing to be misunderstood for long periods."

"It's always day one at Amazon."

"We innovate by starting with the customer and working backwards."

"A company culture is like a forest ecosystem. When the trees are strongest, it's because the forest floor is rich with organic material."

"The key to success in business is knowing what you don't know."