Jeff Bezos

"We're very analytical people. We try to look at everything through a customer's eyes."

"The world's a really big place and there's lots and lots of room for different kinds of retailers."

"We like to have a high bar for our employees."

"Value creation is our primary goal, but value capture is also important."

"You can't invent and pioneer and you can't be in business unless you're willing to risk failure."

"This is day one for the internet, and as a result the energy is very high."

"We want to be the most customer-centric company on Earth where people can find anything they want to buy online."

"We see our customers as invited guests to a party, and we are the hosts. It's our job every single day to make every important aspect of the customer experience a little bit better."

"The most important single thing is to focus obsessively on the customer, not on the competition."

"I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying."

"Your margin is my opportunity."

"If you never fail, you're not trying hard enough."

"One day, tens of thousands of my employees may receive stock options and make tens of millions of dollars."

"We have to be willing to fail, to be misunderstood, to make mistakes, to be funny."

"If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table."

"Invention requires a long-term willingness to be misunderstood."

"We want to be Earth's most customer-centric company for three main groups: consumers, sellers, and developers."

"Bezos's Law: Your margin is my opportunity, meaning that if your profit margins are very fat, a competitor can come in and undercut you."

"It's always day one."

"The human brain is still a wild frontier. There is so much we don't understand about it."

"We're not competitor obsessed, we're customer obsessed. We start with the customer and work backwards."

"I very much believe that news and truth is good."

"Cultures are important because they're how we pass on things from generation to generation."

"The only way to discover the limits of the possible is to go beyond them into the impossible."

"We need to keep competition in mind at all times, so we're motivated, but it's not an obsession."

"One of the things that I hope I'm good at is not letting my ego get in the way of the truth."

"I believe that customers will continue to want low prices, and I know the world wants to see invention and innovation."

"Knowing your customers is fundamental to innovation and operational excellence."

"The most important thing is to create a culture where people feel empowered to invent."

"I think that people should pursue what they're passionate about. That's what we try to do."