John Wanamaker

"The merchant's prayer is answered in the customer's loyalty."

"To succeed is to serve; to serve is to succeed."

"Life teaches that the shortest distance between two people is a kind word."

"The mark of a great leader is the success of their followers."

"In commerce, as in life, the only permanent advantage is continuous improvement."

"To know yourself is to understand your customer."

"The customer's satisfaction is the only true measure of profit."

"The customer is always right, but the merchant must always be smarter."

"A merchant who doesn't advertise is like a lighthouse keeper who hides his light."

"The best advertisement is a satisfied customer who tells their friends."

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

"Commerce is the great civilizer of nations."

"A store should be as much a place of inspiration as a place of purchase."

"The true test of civilization is not the census, nor the size of cities, but the kind of man the country turns out."

"Every day is a new opportunity to build your empire."

"The merchant's duty is not merely to sell, but to serve."

"Knowledge of your customer is knowledge of your business."

"A successful store reflects the values of its community."

"The beauty of retail is that it teaches you human nature."

"One cannot build a great business on deception; truth is the foundation."

"A merchant's character is his most valuable asset."

"The art of business is the art of understanding people."

"Loyalty in business is earned, never demanded."

"A store that does not evolve with its times will be left behind."

"The best investment a merchant can make is in his employees."

"Success comes to those who serve others exceptionally well."

"The merchant who listens learns the secrets of his trade."

"A beautiful store is a reflection of beautiful thinking."

"Commerce teaches us that competition sharpens the mind."

"The customer's needs should guide your vision, not your profits."