John Wanamaker

"Every customer carries within them the seeds of loyalty or disloyalty."

"The secret of success is consistency in small matters."

"Money is a terrible master but an excellent servant."

"To understand your customer is to understand human nature itself."

"Quality is remembered long after the price is forgotten."

"The merchant who thinks only of profit will lose both profit and principle."

"Life teaches us that haste leads to waste."

"The best return on investment is in your employees."

"A store is not a place to sell; it is a place to serve."

"The invisible customer is the one who never returns."

"Failure is the tuition paid for success."

"The future belongs to those who prepare for it today."

"In business, as in life, integrity is not negotiable."

"The greatest discovery is that ordinary people can do extraordinary things."

"Every complaint is an opportunity wearing work clothes."

"The merchant who forgets his customer forgets his business."

"Life is the art of drawing sufficient conclusions from insufficient premises."

"Half the money I spend on advertising is wasted; I just don't know which half."

"To lead is to serve, not to be served."

"The customer is the purpose of our existence."

"Knowledge grows when shared; wisdom grows when questioned."

"The price of greatness is responsibility."

"A kind word costs nothing but can be worth everything."

"The true test of civilization is not the census, nor the size of cities, but the kind of man that the country turns out."

"Time waits for no merchant and no man."

"The merchant prince is he who serves best."

"In the marketplace of ideas, the best wins in the end."

"Whatever you do, do it well or do not do it at all."

"The smallest act of kindness is worth more than the grandest intentions."

"Commerce is the language that all nations understand."