Norman Schwarzkopf

Military General American 1934 – 2012

American general; commanded U.S. forces in Persian Gulf War.

378 quotes

"Violence is not the first answer, but sometimes it is the only answer."
War
"You must understand the culture and the people you are dealing with."
Knowledge
"A commander's first duty is to his men."
Leadership
"I have always believed that luck is where preparation meets opportunity."
Success
"The most difficult thing for a leader to do is to admit when he is wrong."
Truth
"Discipline and hard work are the foundation of success."
Work
"I wanted to leave a legacy of integrity and honor."
Life
"You cannot lead if you do not understand the mission."
Leadership
"Soldiers want to know that their leader cares about them as individuals."
Leadership
"Technology is important, but it is not a substitute for good judgment."
Technology
"I always tried to be accessible to my soldiers, no matter their rank."
Leadership
"The key to victory is understanding your enemy better than he understands himself."
War
"You must have the courage to make decisions even when you don't have all the information."
Courage
"I believe that a good sense of humor is essential to leadership."
Humor
"The role of a leader is to move people in the right direction."
Leadership
"You can't fake caring about your people. They will know."
Kindness
"I have always felt that honesty is the best policy, even when it is difficult."
Truth
"Success is not about being the best, it's about doing your best."
Success
"A leader must be willing to take responsibility for failures, not just celebrate successes."
Leadership
"You must maintain your standards even when no one is watching."
"The most important weapon is the mind of the soldier."
Strength
"I learned that leadership is not about power, it's about influence."
Leadership
"You have to believe in yourself before others will believe in you."
Courage
"Communication is the foundation of effective leadership."
Leadership
"I have always tried to treat everyone with respect, regardless of their position."
Kindness
"The future belongs to those who prepare for it."
Time
"You must be willing to change your plans when circumstances demand it."
Change
"A good leader inspires people to have confidence in their leader. A great leader inspires people to have confidence in themselves."
Leadership
"I believe that education is the key to understanding the world."
Education
"You cannot succeed without taking risks."
Courage