Norman Schwarzkopf

Military General American 1934 – 2012

American general; commanded U.S. forces in Persian Gulf War.

378 quotes

"I have always felt that people respond better to positive reinforcement than punishment."
Kindness
"The strength of a nation is in its people, not in its weapons."
Faith
"You must be willing to admit when you don't know something."
"A good leader leaves a legacy that outlasts his tenure."
Leadership
"I learned that success is not a destination, it's a journey."
Life
"You cannot achieve greatness without great people around you."
"I believe that integrity is the foundation of all relationships."
Relationships
"The measure of success is not in what you achieve for yourself, but what you achieve for others."
Success
"You must be willing to change yourself before you can change others."
Change
"I have always tried to lead by example, not by command."
Leadership
"The key to overcoming fear is knowledge and preparation."
Courage
"A good leader knows when to hold tight and when to let go."
Wisdom
"The truth of the matter is, you always know the right thing to do. The hard part is doing it."
Truth
"I have a quick trigger for anger, and I've learned to use it constructively rather than destructively."
Courage
"You must never lose sight of the fact that you're dealing with human beings."
Wisdom
"Don't confuse orders with leadership."
Leadership
"The more you sweat in peace, the less you bleed in war."
Peace
"I came into the military to serve my country, and I've tried to do that to the best of my ability."
Work
"Bear in mind that you don't have to be the brightest bulb on the porch to be successful."
Success
"Likability is one of the most important qualities of leadership."
Leadership
"Timing, persistence, and ten years of hard work will eventually make you look like an overnight success."
Perseverance
"I believe that each of us has a responsibility to make a difference in the world."
Justice
"Leadership is a potent combination of strategy and character."
Leadership
"You have to believe in yourself when no one else does."
Courage
"The most important thing to remember is that you are responsible for your own destiny."
Freedom
"Never underestimate the power of personal example and genuine concern for people."
Kindness
"Success is not final, and failure is not fatal - what matters is how you respond to each."
Success
"I've learned that people will forget what you said, but they'll remember how you made them feel."
Relationships
"Discipline is the most important thing in military life, but also in civilian life."
Strength
"You can't make an omelette without breaking eggs, but don't break more than necessary."
Wisdom