Steve Jobs

"Everyone here has the skills and the passion to change the world."

"Simplicity is the ultimate sophistication."

"That's been one of my mantras—focus and simplicity. Simple can be harder than complex."

"We're not here on earth to make a fortune. We're here to enrich ourselves spiritually and mentally."

"If today were the last day of my life, would I want to do what I'm about to do today?"

"The most powerful tool we have as organisms is the tool of our perception."

"Don't be afraid—you've got this inside you."

"When you grow up you, in a way, you die."

"It's in Apple's DNA that technology alone is not enough—it's technology married with the liberal arts."

"Design is not just what it looks like and feels like. Design is how it works."

"One more thing..."

"Choosing to believe life could be better is a beautiful thing."

"The moment that you feel that, just possibly, you might be able to do something is the moment you can do it."

"What a computer is to me is it's the most remarkable tool that we've ever come up with."

"You know, we don't grow most of the food we eat. We wear clothes we don't make ourselves. We speak a language we didn't invent ourselves. We use a mathematics we didn't develop ourselves. I mean, we're constantly taking these things that previous innovators and pioneers left for us."

"It is in the moment of our choosing that we are most powerfully alive."

"If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it too long."

"Creativity is in all of us. The question is how do we develop it."

"Being the richest man in the cemetery doesn't matter to me. What matters is that when I go to bed at night, I can say we've done something wonderful."

"The beautiful thing about learning is that no one can take it away from you."

"It just works."

"A lot of times, people don't know what they want until you show them."

"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D than we were."

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

"The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle."

"In our own small way, we're going to make the world a better place."

"Things don't have to change the world to be important."

"We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for us."

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."

"Simplicity is not the absence of clutter, that's just minimalism. True simplicity is about maximum effectiveness with minimum elements."