Steve Jobs

"The most important thing is the mission. When the mission is strong, people will follow."

"You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out."

"We made tools for these kinds of products by doing the incredible work that, believe it or not, none of these companies are doing."

"Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember a lot of product points."

"The only thing in life that really matters is your relationships with people."

"One person can make a difference and everyone should try."

"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."

"We're going to keep pushing forward. You can count on that."

"Nobody wants to die. Even people who want to go to heaven don't want to die to get there."

"The only way to master communication is to view it as an essential skill—like walking."

"What's dangerous is not to evolve."

"Insanity is doing the same thing over and over and expecting different results."

"Each person shaping their life in the way they imagine will make for a future that all of us will be happy to see."

"Emotion is the fuel, logic is the vehicle."

"There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind."

"Getting fired from Apple was the best thing that could have ever happened to me."

"The most precious resource we all have is time."

"Enjoy your life. You only have one."

"Don't be the best. Be the only."

"Everything around you that you call life was made up by people that were no smarter than you."

"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future."

"We're here to make a dent in the universe. We're here to put our unique stamp on this world."

"Perfection is not just about control. It's also about letting go."

"Technology married with humanity—that's what's important."

"Simplification of the complex is the art of life."

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."

"Life is about the people you meet and the experiences you have."

"It's not about money. It never was."

"We're all going to die, and we don't know when. So the question is, what are you doing today?"

"Greatness emerges from a commitment to excellence in everything."