Reciprocity is so powerful that we feel obligated to return ... - Richard Thaler

"Reciprocity is so powerful that we feel obligated to return favors even when we didn't ask for them."

Richard Thaler Kindness

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"A good man treats his wife with respect."

"Kindness always comes back around."

"The power of a smile can change everything."

"Kindness is weakness to some. Not to me."