We care about intention, not just outcome. A gift is worth m... - Richard Thaler

"We care about intention, not just outcome. A gift is worth more than its monetary equivalent."

Richard Thaler Love

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"I love my wife, but sometimes she drives me crazy."

"Love conquers all obstacles."

"Love is patient, love is kind."

"I'm not stupid, I'm just in love!"