Quote by Richard Thaler

"Scarcity bias makes us want things more when we perceive them as limited or in short supply."

Richard Thaler
Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."
"People are not always rational. We make systematic mistakes."
"The most important thing to realize is that we are all irrational some of the time."
"Behavioral economics is the study of human choice."

All quotes by Richard Thaler