If you want people to care about the environment, make the p... - Richard Thaler

"If you want people to care about the environment, make the positive behavior the default, not the exception."

Richard Thaler Nature

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Nature teaches us about beauty."

"Nature teaches us patience and wisdom"

"Sometimes it snows in April."

"Every town has a soul, and Twin Peaks has a troubled one."