Quote by Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Perseverance is the key to success."

"Don't give up on what you believe in."

"I've been through worse."

"You learn to live with the pain."