We are all predictably biased in the same directions, which ... - Richard Thaler

"We are all predictably biased in the same directions, which means these biases can be designed for or against."

Richard Thaler Science

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Science helps us understand the world."

"I've witnessed the birth of science, and it continues to amaze me."

"I'm something of a scientist myself."

"The fusion process is self-sustaining now!"