We are creatures of habit. Change the structure of choice, a... - Richard Thaler

"We are creatures of habit. Change the structure of choice, and you change behavior without changing minds."

Richard Thaler Change

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Change brings new opportunities."

"Every day is a new opportunity."

"Healing doesn't mean forgetting."

"You either get better or you get bitter."