People care about fairness, even when it costs them money. T... - Richard Thaler

"People care about fairness, even when it costs them money. This is rational in a way economics didn't predict."

Richard Thaler Justice

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Justice must always prevail."

"You think I'm just some animal?"

"Fighting for what's right never gets easier."

"Justice is worth fighting for."