We anchor too much to the first number we see, even when it'... - Richard Thaler

"We anchor too much to the first number we see, even when it's irrelevant. Be aware of anchors."

Richard Thaler Knowledge

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"We're not just after treasure. We're preserving history."

"The mind is humanity's greatest tool."

"A tidy room reflects a tidy mind."

"You can learn a lot about a person by how they keep their space."