Incentives matter, but not in the ways traditional economics... - Richard Thaler

"Incentives matter, but not in the ways traditional economics suggests. People respond to meaning, not just money."

Richard Thaler Motivation

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"I believe in working hard for what you want."

"Never underestimate the power of determination."

"I don't need a reason to fight."

"The most important thing is the mission. Nothing else matters."