The myside bias is real. We evaluate evidence differently de... - Richard Thaler

"The myside bias is real. We evaluate evidence differently depending on which side we're on."

Richard Thaler Truth

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Lucy, you got some 'splainin' to do!"

"You must always be honest with the people you love."

"Truth always comes out in the end."

"Honesty is always the best policy."